Welcome to the online home of Paige Erlich, an award-winning, independent video producer and director. My specialty is storytelling that creates emotional connections between people and brands.
From television commercials and web content to meeting and event media, I’ll help you craft compelling stories that inspire people to lean forward, think differently and take action.
I can follow your creative lead or start from scratch with a breakthrough idea. Together we can inspire your audience to connect, say “Yes” and hit “Share”.
While every project is unique, the highly collaborative and systematic approach I use ensures that its storytelling potential is fulfilled.
Crafting your story begins with an exploration. Who are we talking to and what do we want them to think, feel and do after watching your video? This stage is about developing the creative treatment that will guide all of our decisions going forward.
We plan, plan and plan some more, so we can maximize our opportunities in production and be flexible enough to adapt to new opportunities and challenges as they arise. This is the stage where we’re writing scripts and interview questions, making shot lists, doing location scouts and creating style frames or story boards. Before we move on to production, the vision will be clear.
My global network of artists and specialists allows my clients the benefit of best-in-class talent on their projects. From cinematography to special effects, I’ll assemble the dream team according to the needs and parameters of the project, and lead us across the finish line.
You will be in love with your video. Promise.
A huge success!!! Accolades from everyone! Thank you, thank you, thank you!
Paige has an amazing ability to craft a compelling story and then bring it to life.
The work that Paige did for us was miraculous. I'm not kidding.
That might just be the best damn video production I've ever seen.
Thank you so much for entering our minds to produce a video that we were not able to articulate.
As a filmmaker, I bring my life experience to my work. This allows me to give my clients and their projects a richer and deeper level of meaning, impact and effectiveness.
My passion for filmmaking sparked in the early 2000s when I was living in Berlin, Germany. I was working in the music business as an artist an international DJ, performing for millions of people on 3 continents. After 10 years, I was seeking the next evolution of my artistic expression and found it in the form of richer stories that could be told through moving pictures.
Upon return to the States I began to put my new passion into practice. By 2010, I had dozens of short films and videos under my belt. My unique storytelling style began to attract clients and led me to film school at the Motion Picture Institute, where my thesis film went on to win the prestigious Telly Award in 2012. The accolades continued to roll in from there and Paige Erlich Productions was born.
My perspective as a storyteller and professional is also informed by decades of experience working in various marketing capacities. Prior to the move to Berlin I was a corporate event producer for pulse220, managing million-dollar budgets and producing high-end events for Fortune 500 companies nationwide. I later served as marketing director for pulse, leading it through a brand repositioning that culminated in its acquisition by George P. Johnson, the global leader in experience marketing.
It’s hard for me to talk about my personal life. I know that’s a bit ironic since, as a director, that’s precisely what I ask people to do for me all the time.
I guess it’s just that I don’t want to be misunderstood. Don’t want to be labeled. I wonder, maybe we all share that fear, and maybe that’s why I take what I do so seriously.
For a long time, most of my life actually, I wondered why I was the way I was. Things didn’t add up, but I couldn’t put my finger on why.
Early in my career, I sought stories and characters that reflected something about me or my past, if for no other reason, to try to understand myself by learning about them. But that only got me so far.
Funny enough, it was trusting the right person to talk to about my personal life that finally opened the doors for me to look deeper within, in a new way.
And when I looked, I found something dark.
But I also found answers. And those answers brought me a clarity that freed me for the first time in my life.
One of the most rewarding things about what I do is when I have the chance to show someone who they are in a way they may never have seen. This is what the great privilege and responsibility of telling someone’s story means to me. It’s my calling, my purpose, and my gift, and there’s nothing I’d rather be doing.
Paige Erlich Productions
Ferndale, MI 48220
paige *at* paigeerlich.com